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Analysis and Insights for Software and Cloud Computing Strategists

Dana Gardner

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Top Stories by Dana Gardner

Auto racing powerhouse NASCAR has engineered a way to learn more about its many fans -- and their likes and dislikes -- using big-data analysis. The result is they can rapidly adjust services and responses to keep connected best to those fans across all media and social networks. It's a story of getting at all the information and data that's generated constantly from social media, news media, broadcast media -- and then making the analysis instantly available as easy-to consume and relate visualizations. BriefingsDirect had an opportunity to learn first-hand how NASCAR newly engages with its audiences using big data and the latest analysis platforms when we interviewed Steve Worling, Senior Director of IT at NASCAR, based in Daytona Beach, Fla. at the recent HP Discover 2013 Conference in Barcelona. The discussion is moderated by me, Dana Gardner, Principal Analyst ... (more)

How Dell Converts Social Media Analytics into Strategic Business Advantage

The next BriefingsDirect business innovation case study examines how Dell has recognized the value of social media for more than improved interactions and brand awareness. Dell has successfully learned from social media how to meaningfully increase business sales and revenue. The data, digital relationships, and resulting analysis inherent in social media and social networks interactions provide a lasting resource for businesses and their customers, says Dell. And this resource has a growing and lasting impact on many aspects of business -- from research, to product management, ... (more)

Managing Risk and Deployments

Governance, risk management and compliance (GRC) form a top-tier of requirements for banks anywhere in the world as they create and deploy applications. A close second nowadays is speed to market, and rapid responsiveness to changing customer expectations and demands. So when Finansbank, an Istanbul-based bank, knew they had to better manage risk -- but not lose time-to-market advantages -- they did a thorough analysis of available IT products and services. The result was an impressive record of managed risk and deployments, with an eye to greater automation over time. Briefing... (more)

HP's Marketplace for Developers

HP today launched the HP Vertica Marketplace, a hub for developers, partners and customers to create and share extensions, enhancements, and solutions that integrate with the HP Vertica Analytics Platform. These add-ons and solutions include connectors and third-party extensions, business intelligence (BI) tools, exact transform load (ETL) and data transformation products, connectors and tools for HP HAVEn big-data analytics platform, as well as industry and other original equipment manufacturer (OEM) solutions. In addition, the HP Vertica Marketplace includes the latest solution... (more)

HP Tools Aid in Knowledge Dissemination

Nordic IT solutions provider EVRY has taken automation and agility to new heights in its training and documentation of IT products and services, and found that even small steps can make a valuable return on user adoption patterns. By using HP's Adoption Readiness Tool (ART) to help its employees work better with IT management solutions and processes, EVRY, based in Oslo, has gained new advantages in the adoption and understanding of both new and existing technology. BriefingsDirect had an opportunity to learn first-hand how EVRY mastered production of documentation and readines... (more)