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HP tackles application transformation pay-offs in series of free virtual conferences

Virtual conferences tackle application transformation pay-offs



Gain more insights into "Application Transformation: Getting to the Bottom Line" via a series of HP virtual conferences Nov. 3-5. For more on Application Transformation, and to get real time answers to your questions, register to the virtual conferences for your region:


Given the current economic downturn and tightening budgets, frugal is good and free is better. Hewlett-Packard (HP) is addressing the new IT value era with a series of complimentary international virtual events that will give IT professionals online access to briefings on business and technology trends from HP executives and outside experts.

"Application Transformation: Getting to the Bottom Line" runs from Nov. 3-5, with each devoted to a different region. One of the sessions you will hear at the virtual conference will be from Geoffrey Moore, where he talks about this whole difference between core applications and context -- context being applications that are there for productivity reasons, not for innovation or differentiation. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]

Many IT architects are discovering that technical and economic incentives are mounting for exploiting alternatives to mainframe computing applications and systems. As enterprises seek to cut their total IT costs, they examine alternatives to hard-to-change and -manage legacy systems. There are a growing number of technical and economic incentives for modernizing and transforming applications -- and the data center infrastructure that support them.

Registration for the events is free and, because it's presented entirely online, there are no travel expenses or out-of-office time involved. Also, the full conference will be on replay in the near future.

For a teaser of what to expect, I recently moderated three podcasts that highlight some of the key messages being delivered in Application Transformation: Getting to the Bottom Line:


Gain more insights into "Application Transformation: Getting to the Bottom Line" via a series of HP virtual conferences Nov. 3-5. For more on Application Transformation, and to get real time answers to your questions, register to the virtual conferences for your region:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.